At the forefront of creating a more transparent future, with a deep awareness and appreciation for local natural resources and culture, Icelandic brands are crafting products that embody the essence of impeccable quality and longevity. Delving into the inspiring stories of Iceland's hottest brands, showcasing their commitment to innovation and sustainability. Join us as we explore how these trailblazers are shaping a brighter future.
1. Bioeffect
Founded in 2010, BIOEFFECT is an award-winning, premium skincare brand renowned for its pioneering use of plant-based growth factors derived from barley. By combining cutting-edge biotechnology with pure Icelandic ingredients, BIOEFFECT creates highly effective skincare products that promote healthy and radiant skin.
Prices range from around €35.00 to €250.00, depending on the type and size of the product. Their flagship product, the EGF Serum, typically costs around €159 for a 15ml bottle. The EGF Serum was recently recognized as one of the 100 Greatest Skincare Products of All Time by WWD.
2. Fischersund
Fischersund is an Icelandic brand that creates artisanal perfumes, candles, and skincare products inspired by the country's rich natural landscape and cultural heritage. Founded by the Jónsi Birgisson and his family in 2017, Fischersund combines traditional craftsmanship with unique, natural ingredients to offer immersive sensory experiences.
Fischersund's products generally range from around €20 to €150. For example, their perfumes are typically priced between €90 and €150, while candles and skincare products range from €20 to €60.
3. 66° North
66 North specialises in durable, high-performance outerwear and outdoor clothing. Founded in 1926, the company originally made protective clothing for Icelandic fishermen and has since evolved to create durable, stylish gear designed to withstand the harshest weather conditions. Combining innovation with a deep respect for nature, 66°North ensures both functionality and fashion in every piece.
The price range for their products generally varies from around €50 for accessories and smaller items to over €600 for high-performance outerwear such as technical jackets and coats. Most of their popular jackets and outerwear pieces typically range between €200 and €500.
4. Swimslow
Founded in 2018, Swimslow is a sustainable swimwear brand, designed in Iceland and crafted in Italy using high-quality recycled fabrics. Emphasising minimal environmental impact and the importance of living in the moment, Swimslow's philosophy is deeply rooted in Iceland's local culture and the tradition of bathing in its iconic swimming pools.
The price range for their swimwear typically varies from around €80 to €200, depending on the type and style of the swimwear piece.
5. Andrea Maack
ANDREA MAACK is a luxury fragrance brand founded by Icelandic visual artist Andrea Maack in 2012. Not only are all of their products vegan, cruelty free, gluten free and ethically sourced but they are also formulated sustainably.
The price range for ANDREA MAACK products typically varies from around €20 for smaller items like fragrance samples to about €150 for full-sized perfumes. The majority of their full-sized fragrances are priced between €100 and €150.
6. As We Grow
Founded in 2012, As We Grow is an Icelandic fashion brand dedicated to creating timeless, high-quality clothing for children and adults. Emphasising sustainability and ethical production, the brand uses natural materials and traditional craftsmanship to ensure each piece grows with the wearer, both in style and purpose. As We Grow's designs are inspired by the slow fashion movement, fostering a deeper connection between people and the clothes they cherish.
The price range for As We Grow products typically varies from around €50 to €250. For children's clothing, prices generally range from €50 to €150, while adult clothing and larger items can range from €100 to €250.
7. Hilder Yeoman
Based in Reykjavik, Hildur Yeoman is an award-winning womenswear label known for its storytelling and magical prints. Designer Hildur Yeoman creates unique collections inspired by themes such as Icelandic herbs, witchcraft, and her adventurous biker chic grandmother. Her designs, which have dressed celebrities like Taylor Swift and Björk, combine traditional Icelandic craftsmanship with innovative techniques. Committed to sustainability, Yeoman uses recycled materials, zero-waste practices, and ensures fair treatment of workers in small Estonian factories. Each piece is designed to empower and flatter the female form, celebrating Icelandic heritage and self-empowerment.
The price range for Hildur Yeoman's womenswear typically varies from around €100 to €500, depending on the type and complexity of the garment. Dresses and statement pieces are often priced between €200 and €500, while smaller items like tops and accessories generally range from €100 to €300.
8. Bjarni Sigurdsson
In 1996 Bjarni Viðar Sigurðsson left his banking career for ceramics. After graduating from Aarhus Kunstakademi in Denmark in 2000 he opened up Baghuis Atelieret, workshop and studio, but returned to Iceland in 2007. Bjarni’s inspiration comes from the tension and change of the Icelandic landscapes, influencing the textures and glazes.
Bjarni Sigurdsson's products generally range from approximately €50 to €300. Smaller items and accessories typically start around €50, while larger pieces such as home decor and furniture can go up to €300 or more, depending on the complexity and materials used.
9. Omnom
In 2013 Omnom was created by two friends, chef Kjartan Gíslason and entrepreneur Óskar Þórðarson. Their mission is to make the best chocolate with the highest quality ingredients. Using only the finest cacao and direct trade to help assess the impact of their purchases, Omnom produces “bean to bar” chocolate. Handmade in Iceland.
Omnom's chocolates typically range from around €5 to €15 per bar, depending on the variety and packaging. Special edition products and gift sets may be priced higher, ranging from €20 to €50.
10. Fólk Reykjavik
FÓLK, founded in 2017, is a rising Icelandic interior and lifestyle brand dedicated to creating designs for modern, sustainable living. Working with designers, FÓLK focuses on creating smart homeware, furniture and lifestyle products in a sustainable, responsible and transparent way. They aim to enable and inspire people to live more sustainably.
The price range for FÓLK products generally varies from around €30 to €500. Smaller items and home accessories typically range from €30 to €150, while larger pieces such as furniture and premium decor items can range from €200 to €500 or more, depending on the design and materials used.
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